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Home  News
News
Denny Gives 'Driving Home' A Whole New Meaning Friday 16 October 2009 Denny is donating €1/85p to The Simon Community on behalf of every individual who shares their thoughts online, by text, or in person. The public can do this by uploading photos, videos or comments to www.homeis.ie, texting 51444 (ROI) or 81515 (NI) or by popping into one of Denny’s homes.Craig Doyle has officially launched Ireland's first ever search to find out what home means to the country! Denny is taking to the road to find out in it's amazing 'Home on Wheels', plus other specially created 'homes' will be popping up throughout the country on main retail streets. Denny is donating €1/85p to The Simon Community on behalf of every individual who shares their thoughts online, by text, or in person. The public can do this by uploading photos, videos or comments to www.homeis.ie, texting 51444 (ROI) or 81515 (NI) or by popping into one of Denny's homes. Denny is also looking to film real people and real homes as part of it's search to find out what really makes a home today, and they are donating €10,000 or £9,000 for every home filmed. They are asking the public to invite the Denny film crew, headed by award-winning film-maker Paddy Breatnach (I Went Down, Shrooms) into their homes to share their thoughts with the nation on TV, as part of Denny's 2010 ad campaign. To invite the Denny film crew into their home, the public can call 1850 887 000 (ROI) or 0844 544 3545 (NI). Denny's specially created 'pop up' homes will be springing up across the country in major cities such as Cork, Limerick, Galway, Athlone, Letterkenny, Belfast and Dublin. These are actual homes with real sitting rooms and kitchens that look like they're straight out of a Laura Ashley or Kath Kidson catalogue! They have everything from standard lamps to cosy cushions, rocking chairs, dressers, stocked fridges, and photo frames. There is even a view of iconic local landscapes out the kitchen window. Like the Home on Wheels, the 'pop up' homes will be kitted out with wi fi access, games, and much more. People can stroll in, make themselves a cup of tea, have a chat with the resident 'mammy' and 'son' and of course tell us what home means to them! Businesses, societies, or individuals can book meetings or events in either the Home on Wheels or pop up homes. Anything from Big Breakfast mornings, to afternoon tea, debates, kiddie mornings with story telling, and board game tournaments will be catered for. Tricia Burke of Denny says: “We realise the importance of home and how something small can really make people feel “at home”; your favourite cup, a special spot on the sofa or even a song that reminds you of home.” “We want to make the public part of our story, by showcasing real homes and feelings in our TV adverts next year – the public can literally dictate to us what they want us to see. But we don't want to scare anyone away from sharing their thoughts! Only those who opt in will be approached to be part of our ads. For the rest of the nation, simply by sharing your ideas with us, we will make a donation on your behalf to The Simon Community”. For further information, please contact << Go BACK |
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