Homeless People Inspire New Billboard Campaign

Thursday 10 April 2008

 NEWS RELEASE

Contact Details – Lisa Allison – Information Officer - Tel. 02890 232882   

Homeless People Inspire New Billboard Campaign

Thursday 10th April 2008

Simon Community NI launched its new billboard and website campaign today.  The new campaign entitled 'it happened to me' highlights that Simon Community help 500 people everyday to rebuild their lives and stresses that homelessness can happen to anyone during any stage of their life.

Homeless people were centrally involved in developing the campaign.  The concept was developed following a meeting with a large group of Simon Community's service users aimed at getting their views, who thought that homelessness and housing difficulties were becoming more prevalent for many throughout Northern Ireland.  They wanted to articulate that homelessness could happen to anyone at anytime.

A website campaign 'it could happen to me' will highlight recent stories from four different service users explaining how they became homeless and how Simon Community NI have helped them through this process. To view the campaign please visit www.simoncommunity.org/me for further information.

Carol O'Bryan, Chief Executive of Simon Community NI said:

“Everyday Simon Community NI through its accommodation and community based services provides assistance for 500 people.  This latest Billboard Campaign explains that homelessness is more prevalent than we think”.

Joanne Grant, Director of JCDecaux commented:

“We are delighted to be able to continue to support the Simon Community through their outdoor media campaign.  The Simon Community continues to really make a difference to the many people who come in contact with the organisation in Northern Ireland”.

TO VIEW BILLBOARD POSTER click here...

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